Luxury Sales Force Management

Titre : Luxury Sales Force Management
Auteur : M. Merk
Éditeur : Springer
ISBN-13 : 9781137347442
Libération : 2014-02-24

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The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Engage

Titre : Engage
Auteur : Brian Solis
Éditeur : John Wiley & Sons
ISBN-13 : 0470619716
Libération : 2010-02-16

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Brian Solis A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Engage Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Girl of Ink Stars

Titre : The Girl of Ink Stars
Auteur : Kiran Millwood Hargrave
Éditeur : Chicken House
ISBN-13 : 9781910655580
Libération : 2016-05-05

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When Isabella's friend disappears, she volunteers to guide the search party. As a mapmaker's daughter, she's equipped with elaborate ink maps and knowledge of the stars, eager to navigate the island's forgotten heart. But beneath the mountains a legendary fire demon awakens, and her journey is fraught with danger ...

Advanced Google AdWords

Titre : Advanced Google AdWords
Auteur : Brad Geddes
Éditeur : John Wiley & Sons
ISBN-13 : 9781118240588
Libération : 2012-03-30

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Brad Geddes A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Advanced Google AdWords Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Writing White Papers

Titre : Writing White Papers
Auteur : Michael A. Stelzner
Éditeur : Michael Stelzner
ISBN-13 : 9780977716937
Libération : 2007

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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

Social Media

Titre : Social Media
Auteur : David Kelly
Éditeur : Createspace Independent Publishing Platform
ISBN-13 : 1537268031
Libération : 2016-08-25

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Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Social Media ROI

Titre : Social Media ROI
Auteur : Olivier Blanchard
Éditeur : Pearson Education
ISBN-13 : 0132678020
Libération : 2011-02-22

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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Le g nie g nant

Titre : Le g nie g nant
Auteur : Christophe Lachnitt
Éditeur : BoD - Books on Demand
ISBN-13 : 9782322096459
Libération : 2016-10-21

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Génie gênant, la révolution numérique confronte chaque jour des organisations au choix entre sursaut et sursis. En effet, toutes les entreprises, demain, seront numériques. Les autres n'existeront plus. Dans ce livre, Christophe Lachnitt identifie des tendances de fond en matière de transformation numérique. Il réfléchit aux répercussions de celle-ci sur les vecteurs d'information ainsi que sur la communication et le marketing des entreprises, avant de mettre en perspective la refondation des relations entre marques, médias et publics. A partir de ces analyses, il propose des orientations stratégiques pour valoriser un environnement aussi déstabilisant que riche de promesses.

The Wolf of Wall Street

Titre : The Wolf of Wall Street
Auteur : Jordan Belfort
Éditeur : Hachette UK
ISBN-13 : 9781444718263
Libération : 2011-09-01

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NOW AN AWARD-WINNING MOTION PICTURE DIRECTED BY MARTIN SCORSESE, STARRING LEONARDO DICAPRIO, MATTHEW MCCONAUGHEY AND JONAH HILL. 'What separates Jordan's story from others like it, is the brutal honesty.' - Leonardo DiCaprio By day he made thousands of dollars a minute. By night he spent it as fast as he could, on drugs, sex, and international globe-trotting. From the binge that sunk a 170-foot motor yacht, crashed a Gulfstream jet, and ran up a $700,000 hotel tab, to the wife and kids who waited for him for at home, and the fast-talking, hard-partying young stockbrokers who called him king and did his bidding, here, in his own inimitable words, is the story of the ill-fated genius they called... THE WOLF OF WALL STREET In the 1990s Jordan Belfort, former kingpin of the notorious investment firm Stratton Oakmont, became one of the most infamous names in American finance: a brilliant, conniving stock-chopper who led his merry mob on a wild ride out of the canyons of Wall Street and into a massive office on Long Island. In this astounding and hilarious tell-all autobiography, Belfort narrates a story of greed, power, and excess no one could invent - the story of an ordinary guy who went from hustling Italian ices at sixteen to making hundreds of millions. Until it all came crashing down.

The UX Book

Titre : The UX Book
Auteur : Rex Hartson
Éditeur : Elsevier
ISBN-13 : 9780123852427
Libération : 2012-01-25

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The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction Real-world stories and contributions from accomplished UX practitioners A practical guide to best practices and established principles in UX A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget