Livres de France

Titre : Livres de France
Auteur :
Éditeur :
ISBN-13 : STANFORD:36105133607072
Libération : 2009-01

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Includes, 1982-1995: Les Livres du mois, also published separately.

Marketing Analytics

Titre : Marketing Analytics
Auteur : Wayne L. Winston
Éditeur : John Wiley & Sons
ISBN-13 : 9781118417300
Libération : 2014-01-08

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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Identity is the New Money

Titre : Identity is the New Money
Auteur : David Birch
Éditeur : Do Sustainability
ISBN-13 : 9781907994357
Libération : 2014-04-24

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This book argues that identity and money are both changing profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique record of our online social contacts. Social networks and mobile phones are the key technologies. They will enable the building of an identity infrastructure that can enhance both privacy and security – there is no trade-off. The long-term consequences of these changes are impossible to predict, partly because how they take shape will depend on how companies take advantage of business opportunities to deliver transaction services. But one prediction made here is that cash will soon be redundant – and a good thing too. In its place we will see a proliferation of new digital currencies.

Op Oloop

Titre : Op Oloop
Auteur : Juan Filloy
Éditeur : Dalkey Archive Press
ISBN-13 : 9781564784346
Libération : 2009

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Mr. Optimus Oloop is a Finnish statistician living in Buenos Aires.

Sky Doll Decade

Titre : Sky Doll Decade
Auteur : Alessandro Barbucci
Éditeur : Titan Comics
ISBN-13 : 1782767363
Libération : 2016-02

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In a parallel universe, the existence of a sweet life-like android called Noa, a Sky Doll, is about to be turned upside down. When she is rescued by "missionaries" from her role as servant to a tyrannical master, it becomes clear that she may be more than just a robotic toy after all...